Digital Marketing: Giving People What They Want

As a marketing student, I’m interested in the article called 3 Ways to Get What You Want by Giving People What They Want. The purpose of marketers is not only to convince people to buy the products but also let them become unstoppable evangelists. In my opinion, the customers’ loyalty is very important to a brand. If the Brand delivers on a promise, recognizes the customer and shows genuine appreciation for their business, consumer loyalty will naturally follow.The marketers should have a good understanding on customers’ needs and provide what the customers want so that the marketers can make the deal successful.

There are three ways that show how to get there:
1. Choose the most powerful desire
The desire has different degree for different types of people.
2. Satisfy that desire in your headline
The headline connects the products to the customers.
3. How your product’s performance satisfies that desire
These are important to the digital marketing. The one of the most important thing is catch the audiences’ eyes. It refers to understand the customers’ needs and show what they most need in the headline that to get their attention. For the marketers, the higher degree of desire they chosen the more attention they get. Then, show the product’s performance satisfies the desire in the context and let the customers know more about the product.

Besides, to have a good understanding on what the customers want from the brand is important. Here is a link that shows the ways to find out what customers really want and here is a link that lists what the customers want most from the brand such as creativity and honesty.

In my opinion, to know what the customers need plays a key role in the marketing. The marketer should listen the customers first and communicate with them. Personally, to satisfy the customers’ needs and get their loyalty is one of the ultimate purposes for a brand.



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